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Marketing With Video

Video marketing is a way to use your videos to market your web site, rather than just using it as content within your web site. There is no problem using your videos as content, but if this is where you stop you are missing half of the benefit of video.

The purpose of video marketing is to publish your videos in as many places as possible through the web, such as YouTube and other video directories, on other people's web sites and in people's blogs. This means that more people will watch your video, and more people will then visit your web site from the links on your videos. Such links to your web site also improve your ranking with the search engines, which rises your web site up the rankings and nearer to the first page on Google, so that more people find you when searching for your type of business. Each video published on YouTube etc. has a ranking on Google, and people can find your video when searching for information. Most people would prefer to watch a good video about a subject that to read a web page.

The content of a video used for marketing should be of direct use to the viewer, and help to inform them or solve a problem. Videos that try to sell normally fail, because that's not why people watch videos. People are usually looking for information to solve a problem. Using video is a great way to put over your personality and passion about a topic, and this personal approach develops rapport because people like to relate to other people, rather than a faceless web site. If you can help them on their way to solving that problem, then you are starting to establish your credibility as an expert in that field, and people will click through to your web site to find our more, and it is here that you can start to develop a relationship with the customer that can eventually lead to a sale. The process can be summarised as:

Create interest > Build rapport > Establish credibility >
Develop a relationship > Sell

People need to click through to your web site for you to develop the relationship and sell, and this is where your on-site marketing kicks-in. However your video has already done some of the pre-selling for you, and is bringing targeted potential customers to your web site.

Other Video Marketing Ideas

• An occasional marketing video
• Key element of every marketing campaign - used video as another channel in your regular marketing - video e-mails
• Regularly released videos (video podcasts)
• Building your credibility and create trust
• Video testimonials
• To create excitement for a forthcoming or current launch
• Different people like different forms of communication. Some like reading and enjoy a newsletter, some prefer the more immediate communication of watching a video or listening to audio on your web site, while others like the convenience of downloading something like a Podcast to listen  to when they have time. You can reach all your customers with their preferred way of communication.
• Use a single video to promote your site
• Demonstrate your product
• Show the benefits of your product or service
• Use video to promote sales and special promotional events
• Create videos to support each individual product